Book Promotion Ideas for Authors
123. Release bonus content or extended editions. Just because your book is published doesn’t mean you can’t republish it! Add extra content, like a special forward, an epilogue, or an additional chapter from another character’s point of view https://westpacificgirlscouts.com/.
47. Participate in virtual book fairs or expos. Look up virtual book fairs and events that are coming up and contact the organizations to see if you can get involved. This can be a great book marketing opportunity for you.
129. Engage with augmented reality (AR) for interactive experiences. Could you partner with an AR company to bring one of your book settings to life? This would be an incredible book marketing event to invite your readership to.
TikTok Book Promotion Ideas
When it comes to TikTok, there are some common mistakes that authors make that can hinder their marketing efforts. It’s important to be aware of these pitfalls and take steps to avoid them. Here are some common mistakes to avoid:
#WritingTips – This hashtag is great for authors who want to share tips and advice on writing. By using this hashtag, you can connect with other writers and readers who are interested in improving their writing skills.
In conclusion, TikTok is a powerful marketing tool for authors looking to promote their books and engage with readers. With its massive user base and unique features, TikTok offers authors a platform to showcase their personalities, creativity, and writing skills. By following the best practices and avoiding common mistakes, authors can leverage TikTok’s potential to grow their following and increase book sales. With a variety of content ideas and examples at their disposal, authors can create engaging TikToks that will attract new readers and keep current ones interested. As social media continues to play an essential role in book marketing, TikTok provides a new and exciting way for authors to connect with their audience and share their passion for writing.
Melissa Sercia, a spicy romance author, saw her career skyrocket thanks to TikTok. By posting four times a day, using trending sounds, and studying the algorithm to understand what was working in her genre, Melissa saw her video views and likes soar. Although it required a lot of time and effort, the results were worth it. As her book sales and Kindle Unlimited reads started to increase, she knew TikTok had played a significant role in her success. She has since become one of the most popular BookTok authors, with her books being featured in countless videos.
Meet A.P. Beswick, a dark and urban fantasy author who started publishing in 2018! In just 4 months from January to April 2022, he went from zero to 24k followers on TikTok through the #booktok hashtag. And the best part? He generated more income from his books than his monthly nursing salary, so he became a full-time author. His secret to success? Posting consistently every day, engaging with people who take the time to comment on his posts, being open to new ideas, and tweaking his content to make it better. He treats every post like a fresh opportunity to connect with readers, and it’s paid off big time! Now he’s got an army of fans who love his books, which include some of the most popular BookTok books.
#ReadingList – This hashtag is useful for authors who want to share their reading list with their followers. By using this hashtag, you can connect with readers who are looking for new books to read and expand your audience.
Book Launch Promotion Ideas
Some authors would say this is putting the cart (or card) before the horse. However, if you’re planning to do lots of in-person networking at conferences, festivals, and other events, having professionally designed business cards that identify you as an author and include your contact info can be an incredible asset.
With Amazon Kindle Direct Publishing, you can make your ebook available for pre-order up to a year in advance. Simply fill in your Kindle eBook Details page like normal, but for the last section, select “Make my Kindle eBook available for Pre-order” rather than publishing it. Click here to read more about setting up pre-orders for your book on Amazon.
Writers often create a working title for their manuscript and do not know what their final title will be until much later in the book launch process. A book title provides an entire aesthetic to the book, what the cover may look like, and a hint about the plot.
In-person gatherings will likely never be taken for granted again, and with pop-up events back in style, consider hosting several. Your pop-up events could be similar to a book tour but with less promotion and a little less formal. A pop-up event may draw in larger crowds for established authors but can help create buzz for up-and-coming authors as well.
Martin has appeared on various panels (both virtual and in-person), including the Writer’s Summit at the 2024 London Book Fair. Outside of books, his interests include hillwalking, the films of Wong Kar-Wai, and discovering great local noodle dishes.